However, some were able to realize truly professional results. This made it suitable for manuals and other long-format documents.ĭuring its early years, desktop publishing acquired a bad reputation as a result of untrained users who created poorly-organized layouts - similar criticism would be levied again against early Web publishers a decade later. This software automatically generated indices and other body matter. While PageMaker's pasteboard metaphor closely simulated the process of creating layouts manually, Ventura Publisher automated the layout process through its use of style sheets. Although Macintosh-based systems would continue to dominate the market, in 1986, the GEM-based Ventura Publisher was introduced for MS-DOS computers. The term "desktop publishing" is attributed to Aldus Corporation founder Paul Brainerd, who sought a marketing catch-phrase to describe the small size and relative affordability of this software in contrast to the expensive commercial phototypesetting equipment of the day.īehind-the-scenes technologies developed by Adobe Systems set the foundation for professional desktop publishing applications. Newspapers and other print publications made the move to DTP-based programs from older layout systems in the 1980s. The ability to create WYSIWYG page layouts on screen and then print pages containing text and graphical elements at crisp 300 dpi resolution was revolutionary for both the typesetting industry and the personal computer industry. Indeed, one popular desktop publishing book was actually titled The Mac is not a typewriter. The DTP market exploded in 1985 with the introduction in January of the Apple LaserWriter printer, and later in July with the introduction of PageMaker software from Aldus which rapidly became the DTP industry standard software.īefore the advent of desktop publishing, the only option available to most persons for producing typed (as opposed to handwritten) documents was a typewriter, which offered only a handful of typefaces (usually fixed-width) and one or two font sizes.
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